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<br>By [Allison](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas high-end jets are [drawing buyers](https://forest500.org/rankings/companies/mission-newenergy-limited) with their sleek silhouettes, plush cabins - and increasingly, their use of [alternative fuels](https://www.google.com/search?kgmid=/m/0cqd_rb).<br> |
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<br>Fuel producers and jetmakers are keen to showcase unique types of [aviation fuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) considered less damaging to the environment, from [utilized cooking](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) oil to the distinctly less [glamorous meat](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) waste.<br> |
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<br>[Business jet](https://pitchbook.com/profiles/company/51278-86) operators, like airlines, have bowed to environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that embracing sustainable fuel to suppress emissions might make company jets more appealing to environmentally mindful purchasers - specifically corporations dealing with questions over from shareholders or green campaign groups.<br> |
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<br>The accessibility of less contaminating private jets could also spare the rich and well-known the negative promotion experienced by Britain's Prince Harry and his spouse Meghan over a recent personal jet journey to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.pinterest.com.au/missionnewenergy/) producer World Energy, which [produces fuel](https://www.crunchbase.com/organization/mission-newenergy) from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 airplane on display screen are anticipated to be powered by 150,000 gallons of other renewable fuel mixes expected to be pumped at the program.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of overall yearly carbon emissions internationally, however can give off, typically, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.<br> |
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<br>Prince Harry has actually protected his [periodic](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) use of private jets to guarantee his [household's](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) security, and has actually stated that on the unusual occasions he does not fly commercially he offsets his emissions.<br> |
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<br>But [planemakers](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) say events such as the furore over his [itinerary](https://stocktwits.com/symbol/MNEL) have included fresh [obstacles](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) for a market already aiming to justify its contribution to cutting corporate costs.<br> |
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<br>"Incidents of flight shaming including making use of personal jets are unfortunate when you consider that our market has provided fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier believes increased sustainable fuel use will help the market make inroads with corporations and rich buyers. According to industry data, billionaires only have a 19% company jet ownership rate.<br> |
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<br>But even an image transformation - with jets sporting stickers like "this aircraft flies on sustainable fuels" and organisers including [alternative fuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) pumps for going to aircrafts - is not likely to satisfy all critics at the Oct 22-24 luxury jet occasion.<br> |
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<br>Environmentalists and some [analysts stay](https://www.crunchbase.com/organization/mission-newenergy) hesitant that biojetfuels, typically combined 50-50 with kerosene, will make a significant effect on public perceptions about luxury travel.<br> |
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<br>"No amount of [Jatropha](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make company jets look eco-friendly," stated aviation expert Richard Aboulafia.<br> |
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<br>Demand from organization jet [operators](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) for eco-friendly fuels now far exceeds supply and their interest could drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) at its California plant, might broaden production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and consultants are also seeing more interest from consumers who wish to buy carbon [credits](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) to balance out emissions from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a corporate jet utilization research study his business just recently finished for a Fortune 500 business.<br> |
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<br>"At the end of the day, I think that rate, cost per hour, range, speed and efficiency, that's still the (sales) driver. But I believe people are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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