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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market program in Las Vegas luxury jets are tempting buyers with their sleek silhouettes, [plush cabins](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) - and increasingly, their use of alternative fuels.<br> |
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<br>Fuel producers and jetmakers are keen to showcase unique kinds of air travel fuel deemed less [harmful](https://forest500.org/rankings/companies/mission-newenergy-limited) to the climate, from used cooking oil to the distinctly less [attractive meat](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) waste.<br> |
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<br>Business jet operators, like airline companies, have actually acquiesced environmental pressure on air travel and committed to cutting in half carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that adopting sustainable fuel to curb emissions could make business jets more to environmentally conscious buyers - particularly corporations dealing with concerns over sustainability from [investors](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) or green campaign groups.<br> |
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<br>The accessibility of less [contaminating personal](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) jets might also spare the abundant and well-known the unfavorable promotion experienced by [Britain's Prince](https://www.crunchbase.com/organization/mission-newenergy) Harry and his partner Meghan over a current private jet trip to southern France.<br> |
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<br>Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.crunchbase.com/organization/mission-newenergy) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>Some of the other 79 [airplane](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) on screen are [anticipated](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the [program](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/).<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of overall annual carbon emissions worldwide, however can release, typically, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter firm Victor.<br> |
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<br>Prince Harry has actually defended his periodic use of personal jets to [guarantee](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) his household's safety, and has stated that on the unusual celebrations he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say occurrences such as the furore over his schedule have included fresh [difficulties](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) for an industry currently making every effort to [justify](https://www.pinterest.com.au/missionnewenergy/) its contribution to cutting business expenses.<br> |
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<br>"Incidents of flight shaming involving making use of personal jets are regrettable when you consider that our industry has actually provided fuel performance enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier believes [increased sustainable](https://forest500.org/rankings/companies/mission-newenergy-limited) fuel use will help the industry make inroads with [corporations](https://www.google.com/search?kgmid=/m/0cqd_rb) and rich buyers. According to market data, billionaires just have a 19% business jet ownership rate.<br> |
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<br>But even an image transformation - with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for going to planes - is unlikely to please all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some analysts stay hesitant that biojetfuels, usually combined 50-50 with kerosene, will make a substantial influence on [public perceptions](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) about high-end travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make company jets look eco-friendly," said air travel analyst Richard Aboulafia.<br> |
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<br>Demand from organization jet operators for eco-friendly fuels now far [surpasses supply](https://www.bloomberg.com/profile/company/MNELF:US) and their interest might drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) at its California plant, might broaden production approximately 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and experts are likewise seeing more interest from [customers](https://www.bloomberg.com/profile/company/MNELF:US) who wish to purchase carbon credits to offset emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet usage study his company just recently completed for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I believe individuals are becoming more mindful of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, [Editing](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) by Tim Hepher and Alexandra Hudson)<br> |
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